In April, our team is coming to the West of the USA to collect video content, together with our partner institutions, to be used in promotional activities. This is a non-profit initiative with minimum expenses on both sides. All filmed materials you will be able to use in your marketing activities. Apart from that, our production team will deliver the final video product, which will be spread through our social media to get leads, process them, and send you applications of our students.
The company actively promotes higher education, university preparation, and language travel programs in the USA through social media, mainly focusing on marketing strategies and online recruitment for international education.
During the last 3 years, over 80 universities, colleges, language centers, and boarding schools from 12 different countries participated in our filming project, getting creative video content and growing their international target audience.
TravelWorks Group (TWG) is a US-based corporation and a parent company for two major recruitment bodies covering two significant regions of our industry: Russian-speaking – TravelWorks, and Spanish-speaking countries – StudyWorks.
TWG has had more than 10.000 students sent to the US over the last decade. We are industry professionals and are here to assist our partners in achieving their sales and marketing goals.
TravelWorks marketing department carefully analyzes the demand and problems of the local market matching them with the concrete niche and programs offered by the featured institution.
Our content manager together with the creative director, work on the script to fully address the subtopics that the audience is interested in, implement attention-keeping techniques that result in higher involvement numbers and longer viewing times of the video content.
Our filming team spends one day filming the campus, which includes indoor and outdoor footage, filming interviews with institution representatives, masterclasses, social activities, interactions with the students and drone footage, depending on the script.
TravelWorks production team works on the final video for our social media using Adobe Premier Pro. The production stage involves the work of video editors, motion designers and graphic designers, who work on site in our office.
The final video is actively used by TravelWorks certified student counselors in their work with the leads that come directly from the video, as well as other students with the profiles that match the programs and location of the institution. They aim at working closely with the client and applying him to the institution.
Working with Leads
After posting the video, it is boosted for the next two months through integrations, digital advertisement and posts on other social media platforms, increasing the general reach to approximately 20 000 or more, depending on the format and topic.
BY PARTICIPATING IN THE PROJECT YOU GET:
20 000+ reach of the video which focusses on your product
Leads that will be processed by USATC certified and experienced counsellors
Exposure to various markets (Latin America, Central Asia and Eastern Europe)
Video materials for further work with agents and students
Raw footage for your own marketing use
Short videos with your branding for your social media
YouTube, TikTok and Instagram videos in Spanish, English and Russian languages
Concept 1: SHORT VIDEOS FOR SOCIAL MEDIA
Short, intensive, inspiring video that showcases your program, a certain student or staff member, an interesting place at your campus, or a quick overview of your institution.
Video length: 0:15 - 0:59
Filming duration: 1 day
Number of produced videos: up to 20 depending on the topics and filming locations
Estimated costs: 1,710 USD
CONCEPT 2: STANDARD VIDEO WITH A SPECIFIC FOCUS
Hands-on video, close to the format of unpacking videos, that focuses on a certain topic and illustrates it at your campus, e.g. program, campus infrastructure, one of the buildings, college, internship opportunities etc.
Video length: 10 - 15 min
Filming duration: 1 day
Number of produced videos: up to 2 videos each in 3 languages (Spanish, Russian, English)
Estimated costs: 2,260 USD
CONCEPT 3: "FRESHMAN"
Filming of an educational institution as a part of a YouTube show run by TravelWorks. During the show, two main heroes discover the institution: one becomes a freshman of the institution for one day, having set up classes and exams, and another is telling about the institution and interviews institution representatives. The format is already well familiar to the audience.
Video length: 15 - 45 min
Filming duration: 2 days
Number of produced videos: 1 video in 2 languages (Spanish and Russian)
Estimated costs: 4,470 USD
Extra: short promo video of the featured institution
CONCEPT 4: VIDEO FOR YOUR NEEDS
Perfectly fits if you want to have a video in a certain format about a certain topic that would perfectly fit your recruitment and marketing efforts. It could be a video of the campus, sport facilities, new building overview, certain events happening on your campus, interviews with students and staff or even a drone footage. You will be the only owner of the final video.
Video length: depends on your goals
Filming duration: 1-3 days
Number of produced videos: up to 20 depending on the format and filming locations
Estimated costs: 2,260 - 5,780 USD (depending on the format and length of filming process)
For more information please contact Maksim Kostiuchenko
THANK YOU FOR READING AND WE HOPE YOU ENJOY THE SHOW!