Filming proposal to St. Francis College

Filming Proposal to
St. Francis College

TravelWorks Marketing department is eager to help St. Francis College promoting the brand and New York as the destination to international students by producing quality video content.

Based on the initial interests of St. Francis College our team has come up with seven different video formats that we could film and produce during the upcoming trip in September 2022.

Illustrate the new campus
of St. Francis College

Help increase the number of international students accessing educational programs at St. Francis College

Promote New York
as a study destination

Below is the list of proposed seven variants of the formats of the videos, different by the concept, focus, length, and required time and budgets on filming. TravelWorks team is flexible in discussing the details of each concept in order to create the product that would serve best for St. Francis College. It is also possible to combine the filming of different formats during the same filming period.

Concept 1: SHORT LOCATION PROMO

Short, intensive, inspiring video that showcases New York as the destination for education and life. Could be filmed with one actor enjoying different places and activities in New York.

Content: different places of New York,
music, food, nature, sports

Video length: 0:30 - 2:30

Filming duration: 3 days

Estimated costs: 4 660 USD

CONCEPT 2: SHORT EDUCATION PROMO

Short, intensive, and inspiring video that showcases different programs and facilities at St. Francis College.

Content: campuses of St. Francis College, sports facilities, students during their studies and free time, professors, athletes, and coaches.

Video length: 0:30 - 2:30

Filming duration: 3 days

Estimated costs: 4 450 USD

CONCEPT 3: SHORT FACILITIES PROMO

Short, intensive, and inspiring video that showcases the new campus of St. Francis College.

Content: new campus of St. Francis College, surrounding area, facilities, students during their studies and free time, professors.

Video length: 0:30 - 2:30

Filming duration: 3 days

Estimated costs: 4 030 USD

CONCEPT 4: BIG DOCUMENTARY ABOUT NEW YORK

Big documentary video that focuses on what New York offers in terms of costs, culture, and education.

Content: different locations of New York, music, food, nature, sports, work providers, education opportunities

Video length: 15 - 45 min

Filming duration: 3 days

Estimated costs: 5 580 USD

CONCEPT 5: BIG DOCUMENTARY ABOUT ST. FRANCIS COLLEGE

Big documentary video that focuses on St. Francis College, its programs, facilities, alumni, and opportunities it provides to international students.

Content: campuses of St. Francis College, students and faculty at the campus and in their free time, alumni, athletes, and coaches.

Video length: 15 - 45 min

Filming duration: 3-4 days

Estimated costs: 5 410 USD

CONCEPT 6: BIG DOCUMENTARY ABOUT NEW CAMPUS OF ST. FRANCIS COLLEGE

Big documentary video that focuses on the new campus of St. Francis College, location, how it was built and what it offeres to international students.

Content: new campus of St. Francis College, surrounding area, facilities, students during their studies and free time, professors.

Video length: 15 - 45 min

Filming duration: 3-4 days

Estimated costs: 5 150 USD

CONCEPT 7: TRAVELWORKS TV

Filming of an educational institution as a part of YouTube show run by TravelWorks. During the show, two main heroes discover the institution: one becomes a student of the institution for one day, having set up classes and exams, and another is telling about the institution and interviews institution representatives. The format is already well familiar to the audience.

Content: filming is done at the campus, in certain study rooms and sports facilities as well as some attractions in the city. The filming requires some academic staff and students. The final video product is in Russian language.

Video length: 15 - 45 min

Filming duration: 2 days

Estimated costs:
• 3 670 USD compare to regular 5 150 USD
• 1 200 USD for extra video of similar format
in Spanish language

Extra: video of similar format in English Language is complimentary

Concept 2 + Concept 3 = 7 630 USD (instead of 8 480 USD)

Concept 3 + Concept 7 = 6 930 USD (instead of 7 700 USD)

Concept 6 + Concept 7 = 7 940 USD (instead of 8 820 USD)

Concept 1 + Concept 6 + Concept 7 = 10 780 USD (instead of 13 480 USD)

Special offers

All raw footage is also provided to St. Francis College for its own marketing activities

How to use the video materials

Refer direct leads to the video which answers most of their questions and provokes the interest

Use the video as a funnel in your targeting campaigns for the source markets

Integrate the video in your agent training process when starting cooperation with a new agent in the countries you recruit students from

Diversify the content of your social media with the help of the creative short videos

Make use of the raw footage in creating further marketing campaigns

01

02

03

04

05

production rider

If any of the requirements need to be discussed, this will have to be dealt with and agreed upon in advance. We're sure we'll find a suitable solution for every case!

The locations must be ready and open for our crew upon arrival. The schedule of each day shall be confirmed with your side before the filming. Our preparation time is 30 minutes before the first scene of the day.

We realize that filming situations and changeovers can be different and have to be discussed during the advance.

Running of the day

09:00 am: Access to venue and meeting institution representative

09:30 am: Filming of Criminal Justice program

12:00 pm: Walking interview with institution representative across the campus

14:00 pm: Break for lunch

15:00 pm: Filming of Music program

17:00 pm: Filming of b-roll footage of the campus

19:00 pm: End of the filming day

Sample schedule (example)

Please provide a free parking slot for one car for the filming day

Parking

1. Aleksei Goloburdin (videographer, show host)

2. Denis Smorchkov (line producer)

3. Maksim Kostiuchenko (show host, road manager)

4. German Nizov (sound producer, screenwriter)

Depending on the format of the video the crew could be extended with actors and popular influencers to boost the interest of the audience to the final video product.

Travel party

Depending on the script the local crew should include, but not be limited to:

1. Institution representative to speak about the institution, application process, tuition fees, scholarships, and benefits for international students

2. Faculty members (2-3 depending on the script and selected programs)

3. Students (1-3 depending on the script and selected programs)

4. Coach (1 for a selected sport)

5. Athletes (1-10 depending on the sport selected)

Local crew

Most of the filming is done at the campuses of institutions and requires the following facilities:

1. Campus

2. Classrooms for specific programs

3. Sports facilities

Filming locations

Our team will need a small safe room to use as a base and leave the equipment during the filming day. This room could also be used as a dressing room.

Dressing room

Please make sure the following items are available during the filming day:
Snacks
Lunch
Still water
Tea and coffee

Required items

Our crew is flexible in terms of the provided accommodation, which could be a hotel or student residence, triple room or single room. Please make sure to provide one bed to each crew member. The arrival is one night before and the departure is the next day after the filming of the location.

Accommodation

For marketing purposes, please provide at least 3 merchandise products (e.g. t-shirts, hoodies, hats) that we will use as prizes in our giveaways and competitions.

TravelWorks will also appreciate a set of gifts to take to the office: pennant, mascot toy, and sticker.

Merchandise

We are happy to discuss and consider any requests to amend the terms of this rider.

ABOUT US

TravelWorks is a recruitment agency, a fully licensed and accredited company incorporated in Florida, that recruits from different markets, focusing on Latin America, Central Asia and Eastern Europe.

TravelWorks is a full voting member of Association for Language Travel Organizations and World Youth Student Exchange Travel Confederation with advisors certified by ICEF for all the major travel destinations. The agency's priority is an innovative and creative digital approach to student recruitment.

USA

Key study destinations for our students

New Zealand

Canada

Key programs

Higher Education

Cultural Exchange (J1 Visa)

Secondary Education

Total number of students sent abroad

12 350

Number of partner institutions

500+

TravelWorks Marketing department has seven people working onsite on video production only and five more people from the team who are involved in the creation and promotion of the videos.

We have experience of filming in many destinations from New Zealand to Canada, filming with 70+ language and boarding schools, colleges and universities, accommodation and activity providers, visa sponsors, and employers.

For us the creation of video content together with partner institutions is a noncommercial project. We see it as a possibility to develop the market boosting the mobility of the audience and also be able to promote our partners, working on reaching the common goals.