TravelWorks marketing department carefully analyses the demand and problems of the local market matching them with the concrete niche and programs offered by the institution participating in the project.
Our content manager together with the creative director, work on the script to fully address the subtopics that the audience is interested in, implement attention-keeping techniques that result in higher involvement numbers and longer viewing times of the video content
Our filming team spends one day filming the campus, which includes indoor and outdoor footage, filming interviews with institution representatives, masterclasses, social activities, interactions with the students and drone footage
The second filming day is devoted to filming the city, showcasing iconic places and benefits that the location offers to international students. This content helps to increase the reach of the final video
TravelWorks production team works on the final video for our YouTube channel using Adobe Premier Pro. The production stage involves the work of video editors, motion designers and graphic designers, who work on site in our office
After posting the video on TravelWorks YouTube channel, the video is boosted for the next two months through integrations, digital advertisement and posts on other social media platforms, increasing the general reach to approximately 20 000
The final video is actively used by TravelWorks certified student counsellors in their work with the leads that come directly from the video, as well as other students with the profiles that match the programs and location of the institution